A concept which tells the magnificent story of the FIA World Rally Championship as well as visually represents the value gained by their partners.
An eye-catching design, where the facts and details of each rally are visually represented as an additional layer placed over the already astonishing pictures.
Both book and box, including a wheel nut of the winner’s car, brought to life in a high-end print production finished with a layer of spot UV.
“NCP have brought the idea we had to a new level with their courage and creativity. For us it is important to stay close to our core values but keep innovating and respect our heritage.
The team was enthusiastic, professional and worked structured not to miss any deadline or to make compromises on quality.”
Thomas Tap – Head of Marketing WRC Promoter GmbH
Some editions of the 2017 year book contained a used wheel nut.
Our creative lead
The senior designer on this project was Jeroen Stoker. Are you looking for a comparable solution and do you want to know more about his ideas on the concept and design? Reach out and he gladly shares his experiences!
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