Concept and design of the promotion campaign for the STAR Management Week

creative concept

With “your time to be different” as this years’ theme, we choose for a concept that focusses on the individual identity of actual students studying at the Erasmus University Rotterdam.

graphic design

Varying from print to promotionals, brochures, banners and posters. We designed a range of items that supported the SMW committee in achieving the highest number of subscriptions ever.


An important part of the visual identity was the photography of the students. Positive, individual and challenging the status quo. Each student representing their own decision to be different.

“During the entire process from beginning to the end, together with NCP we have set up a personal and differentiating marketing campaign. We are very happy with the result and are proud of NCP’s contribution to our event!”

Stéphanie Groot – Commissioner of Marketing STAR Management Week 2019


Our creative lead

The senior designer on this project was Jeroen Stoker. Are you looking for a comparable solution and do you want to know more about his ideas on the concept and design? Reach out and he gladly shares his experiences!